Wonder Why Your House Isn’t Selling? - The Three P’s

The Three P's: Property, Price, and Presentation

What can you do when your house has been on the market for months with no sale? It may seem like all has failed, but consider the Three P's as a formula you can tweek to achieve the results you want.

Property

There’s only so much you can do about the property itself (which includes location, location, location). It is stuck in the current neighborhood, for better or worse. The basic footprint, size, and configuration are probably there to stay since you’ve decided to sell.

Price

By now you have probably analyzed the comps with your realtor and know you’ve priced fairly. There are a number of different strategies you can take, but this is basically a given unless you want to give the house away.

Presentation

First, there is the physical presentation, meaning how the house looks during a showing. Second, the virtual presentation, or how the house looks in the marketing materials. Your house should not only show well live, but also in the photos.

How the home is presented is where you have the most flexibility. It’s about staging to full advantage. There is so much you can do for a little cash or elbow grease that will improve on this part of the home selling equation.

So if your house isn’t selling, take a look at each of these categories. Is anything missing from the equation? What variables can you play with? What can you do to improve or strengthen the value in each category? Consult with local professionals, realtors, stagers, inspectors, etc. for expert advice. They’ll steer you in the right direction, and who knows it could even result in a sale.

Remember, there’s only one chance to make a first impression. Make sure buyers are impressed even before they walk through the door. Make sure you do all you can to achieve the results you want.

What is Upstage Home Staging?

We help houses sell quickly and profitably, because a staged home can sell up to 30% faster than a non-staged home. The use of proven techniques will attract buyers.

For example:

• Pocket of Emotion – allows a buyer to bond with the home and remember it later.
• Furniture Placement – the furniture arrangement determines how the buyer views the home.

A professional home stager is like an encyclopedia of home staging techniques. Even a home that shows fine and is well kept by the homeowner can benefit from staging. Because how we live in the home is different from how the home should show to buyers.

It’s like Retail 101. When a house is for sale, it’s a product. It needs to be packaged and marketed, just like all those items on store shelves.

Let’s face it with so many properties on the market today, it’s difficult for buyers to remember individual houses. Especially when they look at 10 in one weekend! A home stager will ensure that your house stands out in the crowd.

That’s what we call, Upstaging the Competition!